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Designed to understand your unique skin, text, so your match feels made for you.

Because your shade deserves precision, clarity, confidence, and your perfect base.

Inclusive design; TrueTone Mirror celebrates every hue with equal precision and care.

Technology that sees beyond the surface, Truetone Mirror adapt for real-world accuracy.

Find your foundation match: The smarter way, powered by innovation.

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Built with the Monk Skin Tone (MST) Scale, TrueTone Mirror recognizes the beauty in every range of melanin. By grounding our system in this inclusive standard,
we’re able to deliver smarter matches and data-driven recommendations
that celebrate every shade, not just some.

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Brown teardrop-shaped makeup sponge inside a white box, surrounded by a border.

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Makeup sponge on white background, beauty product for foundation application.

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Perfecting The Base

Shade matching is just the start. Discover features designed to make your routine smarter, from base compatibility to foundation behavior tracking and personalized recommendations.

The Base

Foundation

Delivers your ideal coverage, tone, and finish. It’s the core of your look, unifying your shade and correcting uneven skin texture.

The Prep

Primer

Creates a smooth, even canvas. It blurs pores, controls oil, and anchors the makeup for a flawless start.

SEAMLESS APPLICATION

The Set

Setting Spray

Locks everything in place for the long haul. It fuses layers, removes a powdery look, and provides hours of smudge-proof, transfer-free wear.

EXTENDED WEAR

More Than Shade Matching

Join the TrueTone Tribe
Our New Reddit Community

Forget Fitting In

Define Your Power

CREATE YOUR RULES

While we put the finishing touches on TrueTone Mirror, our beauty-tech tool built to eliminate guesswork and celebrate individuality, we’re opening the conversation early.

Connect with others redefining beauty on their own terms. Share your techniques, your favorite looks, and the shades that feel most you.

Our Commitments to Personalized Beauty

Empower Every You

From understated to bold, from classic to creative, every version of you deserves precision. TrueTone Mirror learns your preferences and reflects your individuality, enabling you to show up exactly how you choose.

Honor Every Skin Story

We see your complexion as a narrative, not a standard. Our system understands your unique canvas, including birthmarks, scarring, or pigmentation, creating a base that feels honest and true to you.

Celebrate Every Age

Because beauty is not confined to youth. Beauty grows, refines, and deepens with time. TrueTone Mirror adapts with your journey, honoring the subtle shifts that tell the story of your evolution.