The Timeline
The Timeline
2026
The Full Ecosystem
TrueTone Mirror is a complete makeup ecosystem.
Released in phases, the platform brings together undertone discovery, product guidance, and personalized insight into one fully connected experience. Every element is intentionally designed to deliver precision, confidence, and a tailored approach to makeup.
Now
Phase 1 - Undertone Discovery
TrueTone Mirror is live. Visit truetonemirror.beauty to discover your undertone through an interactive experience designed to help you understand your complexion on a deeper level. With guided insights, early education, and personalized features, your foundation match starts with you, not just your shade.
July 1
Phase 2 - Foundation Recommendations
Your undertone meets your perfect foundation.
TrueTone Mirror begins pairing your undertone profile with real foundation products, translating your undertone into personalized matches designed to fit your complexion, not just approximate it. With expanded features and deeper insights, your results become more refined, more accurate, and more you.
Sept 1
Phase 3 - The Full Experience
The full experience comes together.
TrueTone Mirror moves beyond foundation matching into a complete, personalized beauty system. Combining tone discovery, product guidance, and education into one seamless experience. Designed to adapt to you, every recommendation becomes more refined, more intuitive, and fully aligned with how you wear makeup.
The Smarter Way to Build Your Routine
TrueTone Mirror guides you through every stage of your makeup journey, starting with the foundation of it all. From undertone discovery to personalized product recommendations, every step is designed to feel intuitive, intelligent, and intentional.
The Flow
Create the account.
Create your secure profile to begin building your unique digital complexion map.
Answer a few guided questions to power our proprietary TrueTone Engine. Each selection feeds our classification model, refining your match with with every choice until your tone, undertone, and finish align in perfect harmony.
Complete the Mapping Survey.
Receive your TrueTone Mirror Summary and explore personalized recommendations built specifically for your tone, your texture, and your truth.
Review Your True Match.
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